Work

Strategy, storytelling, and marketing systems that drive business growth.

Section One

Brand & Messaging Engagements

Strategic brand projects focused on clarifying positioning, developing voice and messaging, and creating content foundations for emerging companies and communities.

Kiln

Overview

Kiln is a premier coworking and entrepreneurial community bringing together founders, entrepreneurs, growing businesses, and creators through flexible workspaces, events, and a connected community.

Challenge

While Kiln had established itself as a major hub within Boulder's entrepreneurial ecosystem, the brand had an opportunity to deepen engagement and better communicate the unique people, companies, and stories that made the community special.

My Role

Developed a content strategy for capturing and sharing founder stories, member experiences, and community highlights across newsletters, in-space displays, and other marketing channels to strengthen community engagement.

Deliverables

Member feature articles
Editorial strategy for community storytelling and member engagement

Outcome

Created a foundation for highlighting the people and stories behind Kiln, helping members feel recognized while reinforcing the community as a core part of the coworking experience.

Assets

Fllite

Overview

Fllite is an early-stage private aviation startup redefining how customers access private flights through a modern, streamlined experience that brings greater transparency, flexibility, and simplicity to an industry traditionally built around complex, relationship-driven bookings.

Challenge

As a new entrant in a traditionally exclusive industry, Fllite needed to define a brand experience that maintained the trust and white-glove expectations of private aviation while creating a more transparent, customer-driven way to discover, compare, and book private flights.

My Role

Define Fllite's brand positioning, voice, and customer experience approach by identifying how the company could differentiate within private aviation and translating that strategy across key customer touchpoints, from website messaging to onboarding communications and ongoing customer engagement.

Deliverables

Brand positioning and messaging framework
Customer onboarding and nurture communications
Customer experience messaging across brand touchpoints

Outcome

Established a distinct brand direction that balanced the trust and premium expectations of private aviation with a more approachable, personalized experience, creating consistency across customer touchpoints through messaging centered on convenience, transparency, and white-glove service.

Assets

Call Emmy

Overview

Call Emmy is a childcare platform designed to help families find trusted, convenient, and personalized childcare support.

Challenge

Operating in a crowded childcare market where trust is a key decision factor, Call Emmy needed to differentiate its brand and communicate why families could confidently rely on its platform.

My Role

Partnered with the founder to uncover the core motivation behind Call Emmy’s mission and translate it into a clear brand narrative, messaging framework, and content strategy designed to build trust with families navigating childcare decisions.

Deliverables

Brand messaging framework
Website copy
Blog content

Outcome

Created a stronger brand foundation that helped Call Emmy communicate its purpose, differentiate within a crowded childcare market, and build credibility with families looking for a more trusted childcare experience.

Assets

Section Two

Executive Thought Leadership

Executive voice development, thought leadership, and strategic content creation.

Founder Thought Leadership

Objective

Developed a founder narrative by combining personal experiences, industry challenges, and market insights to create a more authentic executive voice, strengthen credibility, and build meaningful connections within the construction technology space.

Sample

Results

Generated 10K+ impressions on individual thought leadership posts
Increased visibility among construction technology audiences and industry peers

Executive Thought Leadership

Objective

Developed an executive thought leadership strategy for a cybersecurity CEO by extracting industry perspectives, personal insights, and differentiated points of view to transform complex cybersecurity topics into content that built credibility and audience engagement.

Sample

Results

Increased executive visibility ahead of major industry events and strategic partnership opportunities
Recognized by cybersecurity professionals and industry peers for simplifying complex industry topics into engaging thought leadership content

Section Three

Integrated Marketing Partnerships

Integrated marketing engagements focused on refining messaging, building content systems, supporting demand generation, and creating infrastructure that drives growth.

Blip | Adkom

Overview

Blip is a technology platform helping businesses create and distribute digital out-of-home advertising campaigns through a self-service platform that makes launching local campaigns faster, more accessible, and easier to manage.

Challenge

As Blip scaled, the company needed to better define its highest-value customer segments, clarify messaging for different audiences, and determine the right marketing channels to reach those customers with a lean team.

My Role

Developed core brand messaging and content marketing infrastructure while building marketing programs across positioning, demand generation, customer storytelling, and sales enablement.

Deliverables

Marketing Strategy & Messaging

Defined positioning, messaging pillars, and value propositions to create a clearer marketing foundation.

Franchise Growth Playbook

Built a step-by-step roadmap showing franchise operators how to extend out-of-home advertising through complementary channels including social media, paid advertising, promotions, and local marketing.

Content & Demand Generation

Developed ongoing content programs across newsletters, blogs, social media, and thought leadership to support awareness, engagement, and lead generation.

Customer Success Stories & Sales Enablement

Created customer success stories and supporting sales enablement assets to strengthen credibility and support revenue conversations.

Results

Increased bi-weekly newsletter open rates by 30% through improved messaging and audience-focused content.
Increased marketplace users by 44% through consistent content, thought leadership, and lifecycle marketing initiatives.*
Customer success stories helped re-engage previous customers and contributed to new business opportunities exceeding $25K MRR in Q2 2025.

*Marketplace growth was a company-wide outcome supported by broader cross-functional marketing efforts.

Assets